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What
is Search Engine Optimization? (SEO) |
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Do you own a website, that never
appears in the search engines? Would you like a high
search engine positioning? Well that is where web
site optimization comes in. Having designed web
sites for a number of years now, we have gained a
good knowledge of web site positioning, search
engine positioning and web site optimization.
Primarily we optimize all sites we design for good
positioning on Google, as it is the single most
important search engine, as it powers the majority
of internet searches. How did you get to this site
for example, was it through a search engine, and was
it Google? As well as Google our sites also take
into account optimization for MSN and optimization
for Yahoo! And our Professional Optimization Service
covers all of these search engines.
We design all of our new websites using ethical
design methods and don't use any techniques that are
considered unethical and consequently harm your
chances of a good ranking. |
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Google
Optimization |
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Due to recent changes to the way
Google lists new websites, any new sites that are
created and submitted to the Google search engine,
will now not be listed for a period of approximately
3-4 months. This change to the Google Algorithm is
known as the 'sandbox effect'.
The number of links pointing to your site, known as
'backward links' these have become crucial in
obtaining a good ranking in the major search
engines. Backward links are links to your website
that can be found on other websites, the more you
have the more popular your website is in the eyes of
Google and the higher you will be listed. Such
factors are know as 'off page' factors.
Sims Designs research all your relevant keywords and
complete your Meta tags, title, content etc and
optimize all websites we design ready for submission
to the major search engines. These are known as 'on
page' factors.
However even after optimizing your website we can't
guarantee that your new website will be listed in a
high position in Google, or any other search
engines, as this alone won't guarantee your site a
high ranking. |
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How
do you get a high ranking? |
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As well as having a well
optimized and well designed website here are some of
the current known facts that will assist you’re
website in obtaining better rankings: -
» The
number of links to your website
» The
age of your website
»
Quality content & regular updates
» The
addition of new web pages
» A
well designed website
» Links
on web pages of Google Page Rank 4, or above
» On
page factors such as your Title & Meta tags
All of the above takes time and a good level of
technical knowledge and as such can be an expensive
outlay for you. With this in mind we have teamed up
with a professional website optimization company to
bring you an affordable professional website
optimization solution. |
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How
long does it take? |
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Achieving good search engine
rankings isn't an instant process and dedicated SEO
(search engine optimization) companies will spend a
number of months optimizing and tweaking your
website.
It generally takes three to four months before the
changes filter through into the search engines. Site
optimization can be carried out on any existing site
and as previously mentioned, all sites designed by
Sims Designs are optimized as part of the design
process.
No guarantees can be given as to where your site is
going to be positioned once it has been optimized
and indexed, but we generally work for top 20
placements for at least 70% of your keywords.
Be aware of seo services offered by some companies
charging astronomical prices for seo services and
always choose an seo company that appears in the
main Google listings for your chosen search term.
With competitive terms like 'website optimization'
and 'search engine optimization' we recommend you
view up to the first three pages in the Google
listings. |
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Backward
Links |
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Google is always changing it's
algorithm and different on page factors gain more
relevance rather than others when such changes take
place. An important point to remember is that
'off-page' factors also affect your rankings -
especially the number of links you have pointing to
your website, so we would recommend that when your
site is live and established that you actively seek
some 'backward links' to your site, or alternatively
you may be interested in our Reciprocal Link
Packages, where we do all the hard work for you... |
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Reciprocal
Link Exchange Services |
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If you are interested in finding
out about website optimization, seo services, web
site positioning strategy, or how we can help your
site achieve a higher search engine ranking please
email us, or fill in the contact form. |
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